Should You Use a Landing Page or a Niche Focused Website?First let me state that both are more effective than simple sending someone to the home page of your website. However, you can gain much greater benefits from a niche focused website. Let me explain. A landing page can be set up to be optimized for a small set of keyword phrases. It can also be effective...

The Importance of Niche MarketingContrary to some valiant attempts in the past by some of the trusty types among us, it is impossible to be all things to all men. This is just as valid in the area of marketing and Internet marketing in particular. I f you reduce it down to doing what you’re good at, the benefits of specialization in...