Niche Marketing Equals Big SuccessThe word “niche” comes from a French word that means to nest. Niche marketing is targeting a product or service to a small portion of a market that is not being readily served by the mainstream product or service marketers. Nearly every business fast food chains, convenience stores, even...

Web Site BuildingA Web Site is more than just an opt-in page, sales letter, order and thank you/download page. It is time for us to start building a real Web Site, designed for S.E.O. ranking from the start. Now I’m not talking about trying to fool the search engines with well placed keywords in sales letters, or...